Mar
24
RE: Is the premium price for 3D movies worth it?
Posted by: mihailbaranovschii | March 24, 2011 | Leave a Comment
Today I would like to comment on Mackenzie Bowen’s blog “Is the premium price for 3D movies worth it?”
First of all I completely agree with Mackenzie that prices for 3D movies do not reflect the true value to consumers and that movie theaters often implement ineffective pricing strategies. The reason for this is that 3D movies do not equally benefit all consumers. People react differently and have different preferences. Thus, unlike the regular movies, the demand for 3D movies is changing frequently.
Moreover, 3D movies allow movie theaters to differentiate themselves from competitors. They provide consumers with this one-time Wow effect and once experienced many people lose interest.
That is why I would recommend movie theaters to be more customer oriented and emphasize the benefits derived from watching this type of movies in order to ensure higher customer satisfaction and increased sales.