Apr
2
RE: It’s all in the package
Posted by: mihailbaranovschii | April 2, 2011 | Leave a Comment
In this final blog post of the course I would like to reflect on the “It’s all in the package” blog by Roosa Rinne.
In her blog post, Roosa points out that packaging influences our decision when buying a product for the first time. All I can say is that I completely agree with her.
Unfortunately, many producers believe that the purpose of packaging is simply to contain and protect the product. They forget, however, that packaging functions as a promotion as well. As a result, the shelves in the retail stores are frequently packed with cheap, unattractive, and dull products. And I am not talking solely about the visual appeal. The quality of the package is what matters the most.
Roosa mentions an Axe product as an example of a bad packaging decision. Personally I would never purchase a product that looks and feels like this.
I think for a brand that tries to convey sex appeal and a cool image, this is not what you would want to wrap your products in. I mean, it just looks awkward and feels very cheap.
The conclusion is obvious. If you want your product to be successful? Design an attractive package with good quality materials for it. Even if the product itself is not a success, at least it will look good.