https://www.youtube.com/watch?v=hbV6qsWEESw

Bill Bowerman, the co-founder of Nike, envisions endless human potential possibilities in sports and integrates the idea onto the company’s culture which successfully influences consumers’  value to incorporate Nike as apart of a life, “Nike Attitude”, instead of just a product line.  Over the last two decades, Nike has expanded global recognitions and diversified products to create new markets and new demands. With such expansion, the company has altered production and organization methods.  In 1999, Nike began selling products directly to consumers via its website and allocating resources to manufacture products at minimum cost.  Recently, Nike, as a leading company, takes social responsible initiatives by promoting a new sustainable line, Nike Considered,which reduces waste consumption during the manufacturing process. In my opinion, Nike is considered to be an entrepreneurial company through its innovate progression of a small company to a globalized well-known company we know today.