Michael Lee's Marketing Blog

I read the article about ” Kia starts new model roll out” in Europe.

In Geneva motor show in 2011,  most car-makers here are displaying all-electric or petrol-electric hybrid cars at the show, and if anything the South Korean car-maker is a late entrant to the market with its Venga EV concept and its Ray plug-in hybrid concept.

The article says that “At first sight, there is nothing extraordinary about the Kia stand at the Geneva motor show”. It is explicit proved to be improved kia’s brand image comparing with the past Kia’s reputation.  Kia was used to being targeted for making a fun as a very cheap and poor performing car.

However, Kia starts to getting more popular and gain more revenue by selling its products since they were more focused on design and performance.  Kia already gains 1.8% in Europe car market share and its’ market share will grow and increase more by promoting seven-year warranty.

From Geneva motor show, it became a great chance to promote Kia automobile’s perception toward public as a good brand image.  As a result, Kia saved a lot of money for advertisement and it was even more affective promotion for the company by introducing and treated Kia as a top headline news abroad .

http://news.bbc.co.uk/2/hi/business/8547116.stm

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