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From the East going West

If you hear the word “K-Pop” what comes into your mind?

For myself this video is pretty much self explanatory

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Girl’s Generation or “Sonyeo Sidae” is one of the most popular K-Pop girl bands ever in Korea

They’re comprised of 9 members aged from 18-23, and they’ve taken Korea and all of Asia by storm.

They’ve perfected the whole “sexy marketing” with a flair of “cuteness” that appeals to asian markets everywhere.

Although they’re slowly gaining momentum in North America it’s obvious that they won’t be comparable to the giants such as “Lady Gaga” or “Beyonce”

It’s a known fact that they’re fabricated by production groups to be what they are now but it was successful.

This is marketing at it’s finest, taking all of Asia by storm and “Girls Generation” is pretty much the pinnacle of K-Pop.

There’s another band that’s quite famous even in North America

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Far East Movement’s “Like a G6” is synonymous with the word “party” and getting wasted.

Tell me you haven’t heard this song on the radio recently and I’d say you’re a liar.

What most people don’t realize is that F*M (Far East Movement) is actually compromised of Two Korean members but they’ve taken a truly opposite approach. They’ve westernized everything and made it successful hitting #1 on Billboard Hits everywhere!

What’s the difference?

In my opinion it’s creativity; Girl’s Generation is fabricated by music giants in Korea, whereas F*M started off as a group of adolescents who genuinely enjoyed creating good music ended up being one of the most successful bands ever.

Sadly, F*M hasn’t gotten close to the popularity that Girl’s Generation has in Asia but I believe they deserve a bigger recognition.

I guess staying “Fly like a G6” isn’t cute enough.

By mikarukim

Finance is my life, marketing is a side interest. Let's see the harmonious relationship between the hard book worms and the soft free spirits.

Equity Research and Investment Banking is my passion, and I'll always fuel it.

On paper, I'm a crazy nerd and geek but in real life I love cooking, walking with her on English Bay and writing a damn good blog.

2 replies on “From the East going West”

really shinyoung? really? out of all things, you wrote about snsd? HAHA. it’s surprising how many ppl wrote about kpop on their marketing blogs tho

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