I remember working on my Organizational Consulting Group project, it was called “Vis-a-Vis” marketing solutions.
It was an idea that revolved around this clip:
This is where I see as the natural evolution of Facebook: Personalized marketing
It is obvious that Facebook contains a vast amount of information (personal and otherwise, but mostly personal with photos of last friday night)
Currently Facebook itself is valued around $40 billion to $60 billion (exact numbers I do not know, go ask an Investment Banker) which is not based on the current revenue it makes but the potential that the company can provide.
Now I’m assuming part of the valuation includes something like the “Vis-a-Vis” marketing’s concept that can be utilized from the massive amounts of data that Facebook contains.
Personalized marketing at its finest using Eye Scanners: Is this the future of marketing?
In my humble opinion it will be the “Face” of marketing soon, using your past preferences and personal listed preferences that you update online linked with your personal identifier such as your Retina scanning to gather and mine data which results in the “perfect” personalized marketing.
Now what is the value that I would put on this?
There’s a lot of ethics issues involved with this type of “personal” marketing because legal issues may come up and lots of legal issues must be jumped over in order to reach its maximum potential.
I valuate the idea at $1 billion (if such infrastructure can be developed that is)
