Cyber Monday
Did you know that today is Cyber Monday? Came across a few articles today that claim today is the day with the highest online purchases of the year. What I found most interesting about this was that the concept of Cyber Monday was ‘created’ in 2005 by the National Retail Federation after they noticed a big spike in online purchases on the Monday after Black Friday. Sounds like somebody at the NRF was able to leverage a trend in and turn it into a real marketing platform….
What I didn’t agree with in some of the articles was the rationale for this phenomenon is that WAY BACK in 2004 people didn’t have the internet at home as commonly as they do today – so when they went into the office and had their internet connection back they flocked to online vendors. That doesn’t sound right to me. I’d wager that anyone comfortable buying anything online in 2004 probably had the internet at home. I think its far more likely that this naturally occurring phenomenon began because everyone sits around the water cooler Monday morning bragging about the deals they got over the weekend. Susie tells Jimbo about some sweet price she got on a flatscreen TV and Jimbo flies to bestbuy.com to see if he can get the same deal sans the ridiculous lineup.