I have been receiving a weekly newsletter from Sam Perera at Noverra Capital Partners which is – from what I can tell – a boutique investment bank with a small fund to make acquisitions with offices in Toronto and Vancouver. They look to be a cross between a Capital West and Yellow Point Equity Partners and despite having attempted to develop a bit of a network in both cities so far in my career – I would not have heard of them had I not been receiving the newsletter.
Sam’s Friday Finance Weekly offers a bit of candid conversation around what’s going on in the world of finance. He typically discusses the facts around a few stories that had been in the news that week, provides his own take on the issue, and then finishes with a touch of humour. I find most of his posts interesting and witty, even though he seems to have a soft spot for weaving Lindsay Lohan or Kim Kardashian into the storyline a bit often. Bottom line however is that I take the 4-5 minutes each week to read them and as a result, Noverra is a top-of-mind firm for me in this space.
What I don’t understand is why these newsletters are not featured on the Noverra website. They have obviously been signed off on by a partner in the firm – so why not have them posted publicly? Looks to me like some in the firm still view the website as a one-way communicator and not the appropriate place to be generating two-way conversation. Most of what I have been reading and learning over the last 15 months when it comes to online marketing strategies tells me that the online billboard website is going (albeit slowly) the way of the dodo bird.
Interesting tidbit – Sam is a Sauder MBA grad. My gut tells me he took Paul Cubbon’s internet marketing course before graduating…