The Blackberry Playbook
Comments(0) Research in Motion has recently announced the release of the Blackberry Playbook; their take on the tablet computer. Its scheduled release is set for early 2011 in North America, and then to Europe in the second quarter. What I found to be most intriguing about the advertising of this product, is how each feature is compared to the Apple iPad. RIM’s main prerogative is to expose what the iPad is lacking, and informing how the Playbook is a better overall option for consumers. The primary areas which they are looking to draw customers in, is with respect to the Playbook’s flash support, enabling more productive web browsing, in addition to the enhanced multitasking camera applications. These three main aspects of the Playbook are the same areas that the iPad was criticized on, in being that the iPad’s web browsing capabilities were mediocre at best, and did not have a camera accessory, contrary to a large portion of other Apple products. Overall, I believe the Blackberry Playbook will be a successful investment for Research in Motion, as it will present consumers with all the iPad offers, and more.
Links:
http://www.apple.com/ipad/specs/
