Mike DeLucchi's Blog

A new revenue stream has been created in the form of selling advertising space on the Vancouver Canucks practice jerseys. This idea began in the National Football League, and has quickly been adopted by professional sports teams around the globe. As there are many TV stations that cannot reserve the rights to show game footage, the advertising will markedly gain exposure through the abundance of practice video. In such a hockey-crazed city like Vancouver, this is sure to bring success. Although this may make sense financially, what really pains me is the fact that owners of professional sports teams are forgetting the ethics of the decision. Apparently it is not enough that their rink is full of advertisements covering the boards, but they must also drain the tradition of hockey and turn it into a money-grabbing organization. It makes me wonder how long it may be until we start seeing advertising on the players themselves.

Link: http://www.vancouversun.com/sports/Canucks+enter+with+sweater/3692238/story.html#ixzz12pnXd8C8