The Ethics of Cookies

Okay. Since this is a digital marketing blog, you know that I’m not talking about those lovely biscuits that you buy from Mrs. Fields. What I am talking about are the annoying little things that websites attach to your web browser after you interact with certain elements of web pages. The big question is, are they ethical??
Cookies are now often used by marketers as a method of doing targeted digital marketing based on what you view in the past.
cookiesFor example, a couple weeks back, I spent a good part of a couple days searching for a new camera. I returned to a specific photography website several times during those couple days, and soon after, on every social media site and Google search I conducted, the sidebars would be blanketed by the latest camera deals from different websites. These would follow me everywhere I went, until I cleaned out my cookies on my browser.
Its quite creepy what digital marketing can do nowadays, and even when we are leisurely browsing different places, we are often still bombarded with marketing. I believe that it would be alright for marketers to do so, but options for consumers to opt out of the marketing should be made more prominent. Though most consumers today are tech savvy, its definitely complicated to educate people on how to get rid of cookies. So as marketers, lets all tone it down a notch, so we don’t ruin the word “cookies” for future generations eh?

My Thoughts on Effective Social Media Branding

For this blog, I’m going to share some of my own advice that have helped me be successful in building a following. By following, I don’t mean that I’m famous. What I feel I’ve been really effective at doing though, is using social media as a means of personal branding. In my opinion, social can be used as a means of reinforcing your views and passions, and creating points of conversations between yourself and your network. Here’s how I do things. I thought I’d share!

I personally lpronounce_doge4.jpg.CROP.promovar-mediumlargeike sharing moments that I’m proud of being a part of. Photography is one of my passions, and there is nothing more satisfying than taking a beautiful image that moves people, and captures emotions. Here are some key points on how, what and when to share.
1. Keep your posts impactful – you should be mindful of what you post, and each post should be unique, and intriguing. Even when its on the same subject
2. Less is more – in my opinion, less words that get to the point is better than paragraphs upon paragraphs of content. No one will read it. It goes well with number one too. If there is nothing of note to post about, don’t feel obliged to post
3. Wit is your best friend – I love witty captions. They really help you get your point across in a playful, yet sophisticated manner, and gets people thinking… and laughing. Who doesn’t like laughter?
So there you have it. Social media advice based on my experiences. Take it with a grain of salt. But trust me. They work.

The Decline of “Public” Social Media

Twitter was born as a seemingly revolutionary platform for individuals and brands to communicate. Based on the concept of “less is more”, the micro blogging site took the world by storm in 2008, becoming a new medium for self expression, and for marketing.
In recent years however, Twitter has begun to lose popularity amongst it’s consumers. It’s user base has been steadily dropping over the last couple years, and preferences have been shifting towards newer platforms such as Instagram or snapchat.
Here’s my personal take on why:
Although Twitter is an amazing tool for branding, and for brands to communicate with its customers and vice versa, it has also become extremely noisy. There are too many brands and marketers online trying to push content onto consumers, and that is causing consumers to shy away from the platform.
Twitter_logo_blue
With such an overload of social platforms, consumers are now instead shying away from publicly sharing their important moments. Instead, consumers are opting for more private sharing systems. Because of this fact, word of mouth marketing and brand advocacy will be more important than ever for brands that are trying to reach their consumers in a mor impactful way.

YouTube Red

Earlier in October, Youtube launched a new service called YouTube Red, a paid subscription service where for $9.99, U.S. viewers can watch all of YouTube’s content ad-free, play videos while using other phone apps, and save videos for offline play.

To make this service even more enticing, YouTube is offering exclusive content from popular YouTubers such as PewDiePie and the Fine Brothers. YouTube Red users will also be gaining access to YouTube’s music streaming service, when it comes out.
youtube-red-logo
My perspective is, this is definitely an interesting move by Google to add this subscription based offer. YouTube has always been a free service, with millions and millions of individuals going on the site for free entertainment. It is difficult to understand I’m interested to see what percentage of users will end up signing up for the service, and if the price tag will actually be justifiable for ad free viewing, and offline downloads of videos.
It seems that Google is trying to catch the wave of subscription based streaming services. Consumers are now watching less traditional TV, and moving onwards to streaming services such as Netflix, Pandora, Spotify, iTunes Music, and even Adobe Cloud.
In the context of YouTube, digital marketers will now have to be aware that Youtube ads may not be an option in the future!

The Rise of the Buy Button

With consumers spending increasing amounts of time on social media, marketers are thinking of different ways to get people to buy stuff.
Last month, several big social media players, including Facebook, Pinterest and Youtube, announced that they will be testing ways to make it easier for users to shop, but adding a “buy button” to social media content.
As a person that often buy things online, I think that this new addition will definitely benefit today’s increasingly time constrained consumers. The main social-media-buy-buttons-300x270reason individuals would use e-commerce would be for two reasons: either to find the best deals online, or increase convenience. Often, online businesses, who do not have to deal with a brick and mortar storefront, are able to provide items at a discount. Because of that, many consumers are now looking online to find ways to save money. Second of all, convenience is a major factor. If a business is able to efficiently offer goods to customers that would save them time, for a reasonable price, they would be willing to pay a little extra, since it save them time, which they can direct to other initiatives in life.
It will be interesting to see how e-commerce grows in the next couple years. Giants like Alibaba are already emerging, and I really think that in a matter of time, brick and mortar stores will be overshadowed by e-commerce sales.

Facebook Makes it Easier to Talk to Strangers

In my opinion, Facebook is continuing to evolve from a social network to keep in touch with friends, into an informal branding, networking, and communication tool.
The reason why Facebook has shifted to this function, is because it has become extremely convenient to find and reach out to people that are within a given community via Facebook, rather than using more traditional methods such as email or phone. Facebook messages, usually connected to the Facebook Messenger app, are received more directly that other forms, which makes messages much less likely to be ignored, without being as direct as a phone call.
Realizing this need, FacebookFacebook_featured is revamping their messaging system. Currently, messages received from strangers are directed to a separate inbox than the main message inbox: the “Other” box. This often causes messages from strangers to be missed, since those on the receiving end do not get notified of the message. Facebook’s new Messenger feature, which notifies receivers in the form of a “message request” that they can check without the other person knowing, and therefore can choose to reply or ignore the message.
In my opinion, this is a small tweak that has rather large repercussions for how people communicate in this day and age. Facebook is definitely making the right move. I’m an definitely looking forward to see this change in action in the coming weeks!
Inspired by this Mashable Article –> http://on.mash.to/1Hjrggc

Snapchat: what’s the appeal?

Snapchat began in 2011 as the cute app that you can use to take silly photos of yourself and send it to your friends with a “self-destruct” timer at the end of it. Fast forward to 2015, and it continues to take the world by storm, having a strong presence in North America in the UK, and having been taken on by businesses such as Apple Music and Burberry to give a different perspective on their brands. Snapchat is being adopted by more and more people nowadays. Here are my thoughts on why its becoming so popular.

In the age of the smartphone, the notion of the #selfie is becoming increasingly ingrained in our culture. Human beings are rather self Snapchat-flashy-featurescentered creatures by nature, and the provision of a front facing camera definitely satisfied an important need: the need to take photos of oneself. Since Snapchat is all about making faces, and showing the world what you are up to from a first person perspective, its logical that many people would hop on board.

Secondly, I believe that Snapchat enables individuals to more easily share specific types of media with select friends. With other social media platforms such as Facebook becoming populated with an older demographic, younger social media users are seeking other methods to share with friends, without their parents knowing.

Like with all social media platforms, it is always an uphill battle to stay relevant with modern customers. It will be interesting to see how Snapchat can continue to innovate and grow.

 

Reactions.

Last week, Facebook announced that they would be commencing tests on their new ‘reactions’ interface, which is designed so people can express a more diverse range of emotions than just “liking” the post.  Facebook is beginning real world testing in Ireland

Facebook should include this as one of their reactions. That would make my day.

Facebook should include this as one of their reactions. That would make my day.

and Spain, and if successful, will be releasing it to the rest of the world.

The ‘reactions’ interface will include a panel of six reactions: “like”, “love”, “haha”, “yay”, “wow”,”sad”, and anger. Although the company has been urged in the past to include a “dislike” button many times in the past, Facebook has resisted including this function, which adds a possible sense of negativity to the posts, which Facebook is trying to avoid. Here are some of my thoughts on the possible repercussions of this change.
1. Branding
The iconic “like” button has been a center point of Facebook’s brand since its inception in 2004. Will the introduction of these additional reactions tamper with Facebook’s branding?
2. Abuse/Misuse
Another concern that I foresee arising is the possiblity users on Facebook will misuse the icons as a joke. The reactions that have somewhat negative connotations such as “sad” or “anger” may see use out of context, which would be confusing for users on the receiving end, as well as marketers trying to evaluate the performance of specific posts.
3. Metrics
As mentioned briefly in point two, the measurability of Facebook posts has become more complex, which has its pros and cons for users, and for marketers.
Facebook’s decision to expand its selection of reactions has been called for by the general public for a long time. It seems like a small change, but in my opinion, will have a significant impact on how users interact, and how marketers publish content on social media. Lets see what happens!
Inspired by this article on Mashable –> http://on.mash.to/1LheRxc

The Behemoth That Is Apple Music

Being a music buff myself, I decided to compare two music streaming behemoths for my last blog post. Spotify has been dominating the music streaming business for a long time. But most recently, Apple has decided to enter the music streaming business as well with its own service, Apple Music. Here are two reasons I think that Apple Music will eventually overtake Spotify, and other music streaming services, to become even more ubiquitous in todays world.
1. Apples Vast Resource Pool – Apple is one of the world’s biggest companies, wit a market cap that is always in the top 3. This means that Apple has a large resource pool to pull from, and enough legitimacy to work with big name artists and record labels to provide outstanding services to the customer. Though Spotify has a video.yahoofinance.com@10d815b5-1cb5-35b6-9887-406d226c4c9e_FULLpresence, it is definitely not as outstanding as Apple’s
2. Outstanding Value Added – Apple Music offers some features that other services do not, and all for the same price of $9.99 per month. Its content and recommendations is curated by Apple employees, which would then suggest music choices based on the stuff you listen to already. It also creates a social space for music lovers, and even allows fans to engage with their favourite artists. Extreme value added for a low price.
It’s somewhat sad to see large corporations dominating yet another category of digital business, but I predict that Apple Music will inevitably take over. Its service offers a much greater range of value added services than its competitors, and does so at the same price. Consumers will soon realize it and switch over. It’s only a matter of time.

Social Media vs. Reality – Are social media posts ethical?

Social media has become society’s most popular medium for self expression. My goal today is to address the issue of “social media vs. reality”. All stuff we post on social media today is enhanced to portray an almost surreal image of our lives to others. Is this ethical?

In my opinion, social media posts that showcase who you are as a person are acceptable. However, if your social media posts are ever false, or are posted with the intent of belittling another party, then you should refrain from posting.

To put this into perspective and argue my point, I’m going to relate posting on social media to wearing clothes. What sort of clothing you wear portrays the type of person you are. The sort of clothing you wear also depends on the occasion, and it is socially acceptable to dress up or down depending on your situation. Similarly, it is acceptable to portray your personal brand, and what you stand for on social media.

instagramvrealOn a regular day, you would put on in clothing that you consider acceptable to be walking around in society with. For a special occasion such as a first date, you would probably dress up a little nicer to impress the person you are going to dinner with. When you are staying in on a lazy Sunday, comfort takes priority, and you wouldn’t really care so much about what you throw on.

Similarly, the stuff you put on your social media channels varies depending on mood and occasion; in my opinion, posting content which is true to the person that you are is completely acceptable! On a regular day, you may post a picture of the Tim Hortons breakfast you grab on the way to work. For a special occasion, you may post a photo of the fabulous meal you are having at the Hotel Georgia. When you are staying in on a lazy Sunday, comfort takes priority, and you may not post anything at all. Well, because you’re lazy.

The only times i believe that social media posts are unacceptable are when the posts are contrary to what is actually true, or are made with the sole intention of belittling others. For these cases, it’s definitely up to the poster to be conscious of the exact intentions behind their actions.

I spent a lot of time thinking about this, and am definitely open to other’s opinions. If you have any comments or opinions you think might lead to valuable discussion, please feel free to comment or shoot me a tweet! Thanks for reading 🙂

inspired by the article “This is How People Lie About Their Lives on Instagram”                  –> http://bit.ly/1MtNB1C

 

 

 

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