As you may imagine this article caught my attention right away when I saw the word FREE!
This article talks about how in Brazil a new way of advertising is being used by many companies. This new way of what we would call advertising is called TRYVERTISING! You might be asking yourselves how this is done?
Basically the success of this new idea in marketing takes place in FREE SAMPLE STORES! Consumers can access these stores by paying an annual fee! Costumers/consumers enjoy the experience of trying, sampling and using products that have recently been launched to the market or soon to be for FREE!
WHAT CONSUMERS GET
Joining a store formally entitles them to take home a number of different products each month. They have to fill out online surveys about the products they test and that entitles them to take part in raffles and earn “extra points” toward additional benefits.
WHAT COMPANIES GET
On the other side companies interested in showing their products hire shelf space for two weeks and pay for access to survey results. Fees could vary between $2,700 and $5,600, the stores said. For companies, free sample stores offer a low-cost research tool for their launches, a technique known as “tryvertising.” Companies can know what customers think of their new products and therefore; are betting on these Free Sample stores as a way to create ties with a new wave of consumers, better understand their tastes, and prelaunch or redesign their products.
Interesting article!, I have posted the link on my blog and at the end of this post if you are interested in reading more about this marketing strategy.
I found this article on TRENDWATCHINIG.COM! Website which was mentioned in class as a resource!
Have a great day everyone,
M&M
http://www.trendwatching.com/about/inmedia/articles/2010_brazil_bets_on_free_sample_sto.html