Hola,
I wanted to share this commercial I found in “The Marketing Blog” as Christmas Holidays approach, but obviously not before final exams!
If you still cant get a little bit of that feeling of Christmas, watch this video and I assure you will bring back memories, good times and most important remember that this joyful times are approaching. The commercial is part of CANADIAN TIRE advertising, I will talk more about the ad itself below but take a look at it so you get a feel of the good old times. This is the link to the blog post where you can see the video: ‘Tis the season for sentimentality
About the advertising there is not really that much focus to Canadian Tire as one would expect. The main focus is the theme of Christmas and family. The only time we see Canadian Tire come up is when they show the bags, telling us they had shopped there. I think this is because Canadian Tire is showing the value of family, love and how that is the most important thing at the end of the day. This ad I would say is more like a gift to all of its customers, a message thanking all those loyal customers and wishing them a merry Christmas with all their loved ones. The reason I say this is there is really no products being promoted, its more the focus on the brand and its value.
I will keep up the search for more Christmas adverstising to compare how different firms, brands will approach their customers this Christmas holidays! Meanwhile you can start getting in the spirit, and start thinking what presents you want!
Hasta pronto,
M&M