Im back!
Just in time to share with you an article I read in Drew’s McLellan’s Blog, The Marketing Minute. The article is called “Use word of mouth to score your next job”, it talks about the significance of word of mouth for selling prodcts and services every day, “67% of consumers say that word of mouth is the # 1 influencer of their purchasing decisions.”
The impact this article had on me is how Drew suggests that the same way word of mouth helps firms sell products or services, we can do the same by marketing ourselves. The main idea discussed in the article is how to build a network of people close to you and let them know your situation. The situation being that your are looking to find a job in a certain industry, telling them about your strengths and weaknesses, etc. The point of getting a hold of this network of people who want to see you succeed is that they will use “word of mouth” to put your name out there and if everything works well and you are lucky opportunities may arise from networking with these people.
I totally agree with the way Drew build up on this idea of “marketing yourself” and I find it interesting because I can relate with what many people in Sauder offer as advice which is to network and build relationships and connections with people you meet. Basically that is the whole idea of the Sauder experience to get to know people around you, networking will bring opportunities you never know when. People you met might work with you some day, you may work for someone you met, you may hire someone you met or reccomend someone you met to certain job, etc.
So go on and market yourself and network with other people, the more people you know, the richer your channel and the more likely opportunities will arise for you in the future!
Just like Drew said, if word of mouth works when people are making buying decision “Why do you think it would work any differently when someone is “buying” a new employee?”
For a more detailed step-by-step explanation of how to market yourself to create word of mouth among people you know and potentially find a job, follow my link to the article in Drew’s blog!
See you soon,
M&M