Hola Amigos,
I’m back early this week with an interesting video for all of you that follow me, and for those that don’t to invite you to follow my blog.
I was watching a youtube video from TREND HUNTER TV 2010. (Trends in 2010 – 2010 Consumer Trend Report from TREND HUNTER) They were talking about the 20 trends of 2010 and I was particulary interested in two of them; trends # 10 and # 17.
Why did these trends catch my attention? Well because they explain a reality of how society is transforming nowadays. Trend # 10 is “Exposed Vulnerability”, it talks about how social media ans social networks permit total access to people’s lives. For instance, who would think a couple year before that people would update twitter while giving birth, or another example you might have heard of was, football player Ochocinco from the Cincinatti Bengals updating his twitter status at halftime during an NFL football game! It seems like there is no privacy anymore, everyone is EXPOSED! Why do people feel this urge to let “the world” know what they are doing? I know marketing is everywhere, but is this about marketing ourselves?, or why is the number of people that do this increasing everyday? I must say, that this became a trend since famous people started it, artists and even sport players used this to keep their fans informed.
The other trend I wanted to talk about was # 17, “Rental Culture”. It talks about how we can basically rent anything we want now! From toys, to luxury objects such as jewelry, to clothing, to fine arts you can get anything you need. Just imagine this, being able to rent out some nice paintings to decorate your place before holding a cocktail party at your apartment, renting a suit and an expensive watch as your outfit to host your party. So what is this? This is just creating a “fake status”! Creating your perfect world based on renting a bunch of stuff. It might work for some people, some others may no like the idea, but does it work for you?
Hasta pronto amigos,
M&M
Link to video: Check out the video and let me know what trends catch your attention!