Hello everyone,
As I write, tension, and a mixture of feelings that include hate, anger, sadness and many more are building up as Lebron James will be back in Cleveland on Thursday night, first time since he decided to leave the Cavaliers to go to Miami Heat. Fans have turned their back on who they called “The Chosen One”, as a feeling of betrayal invaded each and every one of the Cleveland fans hearts.
I was reading Connor Radil’s blog post where he brings up the Lebron James novel and discusses on Nike’s commercials. Well written comments as he gives follow up with a new post where he shows the response of Nike to its previous commercial. (If you would like to see the commercials, follow the link to Connor’s blog!)
The point of discussion I would like to bring out is, why would Nike put two of their biggest marketing stars against each other? After MJ’s commercial in response to the Lebron commercial, Lebron appears to be like the guy that took the wrong choices and MJ is obvisouly the good guy, which there is no doubt about what he achieved and how he achieved it. They mention all his hard work, sacrifice and effort as qualities that got him all they way to the top!
At the end of the day, this is a marketing strategy Nike is using to promote both Lebron’s and MJ’s shoes. MJ’s shoes, which represent and symbolize the hard working, dedicated, team player. As for Lebron, Nike is trying to get their loyal customers acceptance for Lebron again!, as many of his fans turned their back on him after THE DECISION; leaving Cleveland and joining Miami.
This story is to be continued… I will bring updates as to what happens on Thursday night in Cleveland as the Heat takes on the Cavaliers!
Ciao,
M&M