Macy’s Inc. is joining the ranks of retailers offering turkey-day deals in 2013, marking the first time in its 155-year history that will open for business on Thanksgiving. It joins numerous stores.

Target Corporation said this week that it will open at 8 p.m. on Thanksgiving night, an hour earlier than it did in 2012. Best Buy Co. Inc. and the privately held Toys R Us Inc. also plan to open earlier this year. Kmart, a subsidiary of Sears Holdings Corp, topped them all — announcing that it will stay open for 41 hours straight beginning on Thanksgiving morning at 6 a.m. And then there’s Wal-Mart Stores, Inc. the country’s largest employer, which is skimming another two hours off the quiet holiday this year. The retail giant will being offering Black Friday deals at 6 p.m., compared to 8 p.m. last year.

Many workers — and shoppers — say they’ve had enough. On social media and online petitions across the Internet, opponents are sounding off, demanding that companies allow workers to spend Thanksgiving at home with their families. The word “boycott” is being thrown around routinely.