If your activism is indistinguishable from doing nothing, you’re doing it wrong
This week, in the Journal of Political Research, researchers from right here at UBC published their findings that token activism leads to less commitment down the road.Of course, to make the study topical, the Ubyssey joined the study to the popular activist event ‘Movember, and published the results as “UBC study says ‘staches lead to slacktivism.” The study suggests that small forms of activism, such as wearing a bracelet, or liking a post on facebook, make individuals less willing to donate time or money to a cause later on.
I earlier wrote about how the speed of slacktivism can cause real harm, as slacktivists are notorious for failing to adequately research the positions they are espousing. However, I don’t think this is necessarily the case with Movember. Rather Movember is pretty much a case study in what what Evgeny Morozov claims about slacktivism: that it distracts and detracts from genuine activism.
I was going to give the article a satisfied nod and move on when I noticed a comment by user “herc”:
This article is 50% off the mark on what Movember is set to achieve. While yes, the financial contributions go to a good, charitable cause, half the purpose is to create awareness and discussion about mens’ health issues, which are normally not discussed by society at large. Men generally don’t talk about the wider health issues men face, including mental health issues as well. Movember helps to stimulate the discussion and create awareness, especially in young people.
Herc appears to raise a good point. What about an awareness campaign detracts it from “real” activism? Particularly regarding something such as prostate cancer, where early detection is important, is men becoming more aware of health issues not valuable in and of itself?
Yes, I would agree that it is. If the true point of Movember is to make men aware of prostate cancer, however, it has failed dramatically.
First, and most importantly, if your activism is literally indistinguishable from doing nothing, you’re doing it wrong. The flaw of Movember is that it involves a group of men doing for one month what many other men do year ’round, for completely different reasons. It is not apparent to anyone whether an individual has mustache to raise awareness, because they have always had a mustache, or because they have simply run out of razors. The only way someone CAN know if a mustache is a Movember mustache or just a regular mustache is if they ask, or the mustache wearer informs them.
Everyone is too polite, and frankly not interested enough, to mention your mustache.
The only mustache advocates who I have witnessed informing anyone that they are growing specifically for Movember are those soliciting for money, which removes them from the category of “awareness in and of itself”
Additionally, perhaps I have just been surrounded by substandard Movember advocates, but after four years of Movembers, I don’t find myself any more informed about prostate cancer or men’s health than I was before. Are men talking about prostate cancer in private with other men? I suspect not. Herc isn’t very well informed either, as he seems to think that young people particularly need to be aware of prostate cancer. In fact, according to the American Cancer Society prostate cancer is extremely rare among men below aged 40, and the average age of diagnosis is 67.
Writing this blog post has done more for my awareness of prostate cancer than Movember.