In response to “The TV Model is Broken”

Cable television has not longer been a staple in every household for entertainment. There has been a trend of declining customers in cable -TV services and service providers. In fact, according to the National Cable Television Cooperative reported that small companies representing 53,000 customers have gone out of business. This is mainly due to the fact that networks are demanding more money to license their channels. Viacom recently demanded a 50 percent increase in payments forcing mid-size companies and lower to drop Viacom channels. As a consumer that has been watching all TV programme now on my computer, I believe network companies need to consider that their price and convenience is driving business away. Cable companies often require you to purchase a batch of channels when you only watch the one or two thats included. However, if you pay a la carte, that will run you almost as much as the package. This article doesn’t affect me as much since I would only watch TV for live sports which is already possible to view on the computer for free. The pricing models have been responsible for the recent success of online streaming services including Netflix, HBOGo, and WatchESPN. With less and less customers that watch TV, or pay for their TV programme in general, it is time for the major programmers to make viewing more affordable for both the cable companies and the consumers.