As the competition intensifies with Apple and other companies, Apple continues to search for new points of difference. The company attempted to do so by creating a new feature called Apple Maps on the iPhone rather than Google Maps. I agree with this post that iPhone users will continue to use Google maps, especially if Apple Maps is not efficient. Users are accustomed to using Google Maps and that is one of Google’s points of difference. Unless Apple fixes its imperfect map application, users will continue to use Google maps, a more clear and recognizable application.  Although the Apple Map application will be installed on the iPhone, users will still go out of their way to use a more efficient map application. For applications such as maps, people are not necessarily looking for significant updates. People just want a map that is efficient and that can give them the most accurate, descriptive, and precise way of getting from point A to point B in a short period of time. Google Maps is known to providing consumers with this service and their consumers are accustomed to using their maps. If a consumer is accustomed to using a certain service, especially Google Maps, then it is unlikely that they will switch over to another service unless it has a significant change that makes things more efficient for them.

https://blogs.ubc.ca/katyasen/2012/10/03/if-you-need-directions-use-google-maps/