It was a smart marketing strategy for Nike to advertise on social media websites. The internet is where anyone can find information about anything and more people view and discover new things on the internet than they do by reading the newspaper or by watching television. I agree that the internet and social media websites are the new market and it is an effective and efficient way to reach out to potential customers while cutting costs. Most social networking websites have no cost to make an account so it is cheap and free to advertise through this. Not only is advertising online generally cheaper, but it is more sustainable. Instead of having to advertise through prints which many people dispose and do not even look at anyway, they can advertise online where it will draw the viewer’s attention and even if it fails to draw the viewer’s attention, nothing is being wasted. As technology advances and as social media websites become more popular and accessible to everyone, it will be more effective for companies to advertise online.