I recently read a blog post from my class-mate Aimie Lee’s Blog about the role of social media in the growth of many businesses around the world. I thought that this was a very interesting post that also connected to my life, and how businesses play a part in the social media outlets that I currently use.
For example, I recetly started to follow the Lululemon Lab (@lululemonlab) on Instagram. The Lululemon Lab is located in downtown Vancouver, and is commited to designing innovative new clothing products while “supporting and designing for (their) local community”. The Lab doesnt simply post photos of the products that they create for their retail space, but also of their staff, the multiple events that they hold every month in the community, and promotions for other local businesses. So while I agree with Aimie, that Instagram and other social media outlets are helping businesses grow, I believe that social media is also helping companies, like Lululemon and the Lululemon Lab, reach out to their local and global communities. This connection that companies create with customers and communities alike create more social value for their customers and communities alike.