A Windfarm in Pincher Creek, Alberta, has been aquired by Ikea Canada, which will help Ikea achieve it’s goal of being globally energy independent by 2020. Making this purchase is addressing both social sustainability and the companies value proposition.
Firstly, by investing in the wind farm (along with solar panels on the roof of their Toronto location), Ikea is giving wind energy back to Alberta’s energy grid. This, in turn, will help grow the renewable energy business in Canada. Ikea’s investment will not only help Ikea become a more sustainable company, but they will also be contributing to the greater Canadian community.
Second, boosting the companies credibility in terms of sustainability adds to Ikea’s value propostion. Kerri Molinaro, Ikea Canada’s President says, “We are able to support the transition to a low-carbon future, reduce our energy and operating costs and pass those benefits on to our customers by continuing to offer high quality home furnishings at low prices.” The furniture and goods that Ikea sells are now connected to creating a more sustainable future for the company and their products, which increases the value and appeal of Ikea products.
Source: http://www.theglobeandmail.com/report-on-business/industry-news/energy-and-resources/ikea-eyes-low-carbon-future-with-alberta-wind-energy-project/article15436596/