Min Soo Yoo's Blog

KitKat VS Killer

April 7th, 2011 · No Comments

Today in class we talked about how Nestle is destroying Orang-utan’s habitat for Kit Kat’s ingredients.  So I researched and looked what other people thought about it. I found interesting article in Emmadando23’s Blog. She wrote “Update on Nestle Kit Kat Vs Greenpeace Orang-utan campaign” and “Can I eat a Nestle Kit-Kat now,without killing an Orang-utan?!”. She thought there is no justification for Nestle’s deforestation and she has been boycotting Nestle’s product over a year. Nestle is using palm oil for a lot of their product especially for Kit Kat so palm oil’s demand rose dramatically. In order to meet these demand, the Indonesian supplying companies started to destroy rainforest to make enough oil. The serious problem about destroying the forest is it also reduces clean oxygen and makes a lot of CO2.  Therefore, Nestle’s action is unethically involved not only with orang-utan’s habitat but also the people in the world, air, ozone and more. I think it is a serious unethical problem and totally understand why the blog poster is boycotting the product. However, when I think about this problem, I kept thinking about intention. As we learned in today’s class ethical/unethical always go back to the intention and motivation. In my opinion, at first Nestle did not realize they were actually involved in deforestation, meaning it was not their intention to harm forest. I think the company that was trying to meet demand started to deforestation without letting Nestle know about it. Therefore, I think Nestle was ethical since it was not their motivation even though they should have check up on it. However, this situation is unethical and Nestle should find alternative as soon as possible and let people know how they handled it. I think it is a non-sense that Nestle should just shut down a plant because than they have to cut down many people’s job. In the end, I believe Nestle’s action was ethical but the problem is seriously unethical so the best action for Nestle is to find an alternative as soon as possible so they can keep their employee and save forest.  

Here is the advertisement protesting to KitKat.

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