Video:Samsung Galaxy Gear: A Long Time Coming

We can come up with a better idea what the segmentation, targeting and positioning of Samsung Galaxy Gear are based on this advertisement.

In term of segmentation, there are hardly no geographic base and demographic. People from different areas in diverse situations are able to enjoy a Samsung Galaxy Gear, thus at least substantial  segmentation attraction that the purchase power is big enough has been guaranteed. Influenced by psychographic variables, people believe Samsung Galaxy Gear had experienced a long and honor history and improve continuously, and thousands of millions of customers are using it. Hence the public feel that Samsung Galaxy Gear is a trustworthy product. Specific to behavioural base, people learn to use Samsung Galaxy Gear as a multi-fouctional  product, such as time displayer, whether report, notebook, phone call e.t.c. . With this effective but light product, people go more smoothly and save time. Samsung Galaxy tends to reshape customers behavioral to create a new modern lifestyle relying on its Gear Product.

Samsung Galaxy is targeting to people who are enjoying with a rapid pace of life, but able to fit in a modern hi-technic lifestyle.

Positioning statement. Samsung Galaxy Gear is a light but multi-founctional product that provides various daily service to make ours life easy but more effective.