Comm296 Marketing Plan Assignments

Having worked with various groups and organizations before, we all understand how critical it is to have a  functioning group dynamic and connection with team members to create a team that function well. At the first meeting, we barely mentioned the assignments, and we talked about hobbies, extra-class activities, personal information, and exchanged cell phone number and e-mail with each other. As a result, we were able to know more about each other and functioned as a connected team.

The whole marketing plan assignment was broken into three small assignments. In order to run on the roll, every time our group started a small assignment we would have a two-hour meeting. We captured an overall idea on the meeting to figure out the tasks needed to be done, and split the tasks to different people. After the meeting, our group is working on the same google Doc., so every one can catch up with each other. We also communicate via FaceBook page off meeting time in case anyone asks for a help. If it is necessary, our team would hold up another meeting before handing in assignment to keep every thing on the track. With the framework we set up, our group work effectively.

The last assignment ask for a video instead of a traditional presentation, which is more complicated. Before we actually filmed the video, my team spent a lot of time on discussion and we got lost for a time.  At the end, we decided to apply black and white as our main color for our video, so the video would be artistic. At the same time, we inserted prezi into the video to make sure its profession. Hence, our video is combination of art and profession and we all are satisfied with it.

Pricing Strategy for iPad Air

The Apple iPad Air—the fifth generation of iPad has been on sold since Nov.1, whose price ($519 for basic model) is relatively high compared to other brands in the market.Customers and companyobjectives are two main factors affecting Apple’s pricing.

In term of customers factor, tracing back to Apple’s former products, Apple usually require a high price, so customers get used to it because of past experience. This is reference price. “Apple” brand is a famous and well-known brand; therefore, the Apple Company uses prestige pricing strategy which sets price in a high level.

In term of company objectives, Apple is focusing on customer orientation, adding value to purchasers and meeting market expectation. David Smith, in his article “Apple iPAD ‘5’ Air Release Date Near: 3 Reasons Its High Price Is Worth Your Money”, illustrates what Apple

did for customer orientation. The new iPad follows Apple traditional innovation, being thinner and lighter, so customers are able to use it in one hand. Second innovation is that the A7 chip is processing to new iPad. Besides great power efficiency, A7 chip is considered as “future” chip since apps are not quite ready for its 64-bit architecture. Hence, iPad Air is a long-life product. Another main innovation should be mentioned is its tablet, and all features needed to improve have been improved, including better cameras and speaker grilles. Overall, customers are able to expect a lot from iPad Air, and high quality fit in its high price.

Source:

http://store.apple.com/ca/buy-ipad/ipad-air

http://www.ibtimes.com/apple-ipad-5-air-release-date-nears-3-reasons-its-high-price-worth-your-money-1442802