Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently about Facebook and Twitter now means you are invited to cocktail parties.

These are the wise words of Jeff Bullas, writer and marketing consultant, on the power of social media. Along with rapid advancement in technology came social media, which share information and network with people around the world through online communities. Social media has become a popular and instantaneous marketing method, and play an essential role in today’s instantaneous and globalized community. And it’s all laid out on jeffbulla’s.com, a blog based entirely on social media.

Jeffbullas.com incorporates case studies to investigate the role of social media, from branding strategies of Google+ features to a how-to package on making a promotional media kit. The part that caught my eye, however, was Grade Your Marketing – a clever online tool in which you enter the urls of your website and two competitor websites to be “graded” based on traffic, leads and anlytics. I now know where to go for the tips and tricks to forming an effective marketing environment using social media.

Sources:

Jeffbullas.com (photo): http://www.jeffbullas.com/

Hubspot’s Marketing Grader: http://marketing.grader.com/?s=wsg