Recently, the famous social network Twitter is strengthening its partnership with television content owners. In the effort of their cooperation, audience is able to watch television programs and then talk about them on Twitter.

Such a new strategy benefits both Twitter and TV program owners. Many commercials encourage viewers to twit about their content. Therefore, more people tend to talk about specific events on Twitter, which earns Twitter plenty of advertising revenue due to users’ activeness. At the same time, the television programs can raise a lot of awareness and gain more sponsorship for its increasing influence. In other words, social network and television content owners provide a partners channel for each other so that they can expand their benefit from the partner’s strength.

Besides that, the two platforms can share the database of customers in order to perform better services. For example, television content owners can collect customers’ personal information through Twitter and Twitter can launch more TV-related activities that users largely favour according to collected data. In conclusion, the cooperation between social network and television content owners is a new method to expand mutual benefits.

News Resource

 “Twitter Exploring TV-related Advertising Ahead of IPO.” CBCnews. CBC/Radio Canada, 7 Oct. 2013. Web. 07 Oct. 2013. <http://www.cbc.ca/news/business/twitter-exploring-tv-related-advertising-ahead-of-ipo-1.1928356>.