Itspot, a new iPhone app, is a location-based social media tool that allows users to find sweet deals in major shopping centers in Toronto and share shopping experiences and thoughts with their friends in real time.
With this free app downloaded, users are able to access promotion information more easily and quickly. Users are also encouraged to exchange shopping information and opinions with their network of friends. By tapping into such social shopping as a promotional strategy, retailers can expect that shoppers’ overall shopping experience would be further enhanced. When shoppers use the Itspot Toronto App and find great deals or make purchases, they spread out the word, which is definitely a win for both shoppers and retailers. However, the downside is that bad word of mouth can also be spread out quickly. Therefore, retailers should frequently check and make sure that the promotion information conveyed by the app is accurate and up to date and make commitments to enhance product quality and offer better customer service.
With the Christmas shopping season about to begin, the Itspot will definitely be a good networking and social media tool for shoppers and add value to their shopping experience.
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