Monthly Archives: November 2011

My classmate, Nick Krishan wrote this blog post on Amazon’s marketing strategy for its online store. Mr. Krishan revealed that Amazon loses money on every Kindle Fire (its tablet) that it sells. The rationale for this decision is that the low price … Continue reading →

Lululemon Athletica was founded in 1998, as a yoga specific athletic wear clothing store designed towards women looking to stay active in their middle ages. No company had a specific product with a target market similar to Lululemon at the … Continue reading →

This week in class we learned about organizational behavior and human resource management, and the downsides of outsourcing with reference to those two concepts. In this article, a Sauder professor emphasizes possessing knowledge of cultural differences when learning or teaching business. He … Continue reading →