Lululemon’s Entrepreneurial Characteristics

lululemon old kits - first store location in vancouver

1. First store in 1998

2. Largest store

Lululemon Athletica was founded in 1998, as a yoga specific athletic wear clothing store designed towards women looking to stay active in their middle ages. No company had a specific product with a target market similar to Lululemon at the time, one of the necessary aspects of an entrepreneurship . In 2003,  the company was recognized as the Innovative Retailer of the Year by the Retail Council of Canada. By 2005, the company was easily a multimillion dollar company and announced its IPO in 2007. This differentiates the company as a entrepreneurship from a small business because it made significant profit and experienced significant success within a small amount of time. It also separates itself from a small business because of the innovation it has, and the risk that comes along with selecting a new and specific product.

 

 

 

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