A prototype of Mr. Harris' social network
Josh Harris has been pitching his business idea for over 18 months, with no takers yet. Mr. Harris has developed a unique prediction of the future of social networking. He believes in the near future, video feeds from people as they go about their days will be popular. Based on this prediction, Mr. Harris thinks that companies should create its own channels to create an interactive marketing channel. The marketing strategy behind this would be making mundane activities such as brushing teeth into an exciting experience through these live video feeds. When I read this, I was immediately skeptical. Mr. Harris believes that privacy is outdated, and that if society has evolved to widespread use of Facebook and Twitter, then a continuation to filming everyday life is not too much of a stretch. However, for the most part, most people don’t share anything over those websites that they wouldn’t share in real life, opposed to Mr. Harris’ new idea. Moreover, I think Mr. Harris’ business strategy is weak. He has no target market; he is counting on his idea being embraced by every customer in every market, and that is not an effective plan.