One indisputable notion that Mark mentioned is that really good content has to be made, since there are more competitions in the news feed. Marketers are seeing social networks as a “battlefield”, since only 100 out of 1500 updates will be seen by users. Some of great contents include those with jokes, creative videos, infographics, and events that are relevant to companies. The reason is that people dislike brands that just focus on getting more money from customers; thus, instead of focusing on money itself, companies should look for other compelling contents.

For instance, Doritos created a creative marketing campaign: they were giving their fans tickets to Super Bowl 2014 if they wear orange t-shirts. The seats were strategically bought so that it would form a giant Dorito from afar. The photo was tweeted on Twitter and many people loved it!

Further, as you may all probably know by now, Facebook is incorporating “buy” button into its platform. In the same way, Twitter also started testing its “buy” button a couple of months ago. In one of the class discussions that I had, it seems that many people actually do not like this idea of combining both social networks and ecommerce (people are able to buy things without leaving their Facebook page). The rapid growth and expansion of social networks can be deteriorating for the brand, for people just want their social networks to be clean from ads (even though it’s hypertargeted), let alone ecommerce platform (remember Ello).

“We optimize for users not for businesses” – Mark Zuckerberg

Do you agree?

Are these developments going to be bad for social networks (e.g. Facebook) or the advertisers? Or both? Or is it going to be good instead? How would marketers protect their brands?

Source: http://marketingland.com/mark-zuckerberg-facebook-town-hall-107096

http://www.business2community.com/content-marketing/10-examples-great-content-marketing-0942616