Nestle has seemingly stepped up to the plate when it comes to shared value, leading the way on this new role for businesses. They have been hosting forums that assemble members of academia, industry, international institutions and civil society from around the world for a discussion and debate on the topic of creating shared value; they have even established a Creating Shared Value Prize for a innovative business or non-profit that addresses the issues of nutrition, water or rural development. 

I found this article interesting because of it’s relevance to what we’ve been learning. Nestle is one of the biggest coffee companies in the world and they have altered their whole business structure to create more shared value. What this shows is that they believe they will be more profitable, even though they will have larger costs, by using the shared value as a marketing tool. This demonstrates a shift in the consumer’s preferences and values. When a company this large shifts into a strategy involving shared value it is clear that change is on the way, and maybe soon companies without shared value will struggle to stay alive in their respective industries.

Other sources:

http://www.nestle-me.com/en/csv/creatingsharedvalueatnestle/publishingimages/csv_triangle_highres.jpg

http://www.nestle.com/csv/what-is-csv

http://www.csrwire.com/press_releases/36842-Full-2013-Nestl-in-Society-Creating-Shared-Value-and-Meeting-Our-Commitments-Report-Published