WARNING: Graphic Content! This is an ad montage from Australia showing all elements of the TAC Road Safety Campaigns from the last 20 years. This should make anyone think twice about getting in a car after too many drinks….
This is long running campaign montage, to remind us before we head into the holiday season to remember not to get caught up in all of the festivities and forget that we have an obligation to ourselves and each other to not drink and drive.
I hope this not for profit organizations marketing strategy is effective and has an impact on you. I hope that its “position” in your mind stays relevant and important when making decisions and you “retrieve” it when debating even the thought of drinking and driving.
Have a safe and happy holiday everyone!
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