Mission Hill Winery in the Okanagan
In business, sometimes the most effective way to succeed is by creating a niche product or entering a niche market. And that’s exactly what Jamie Paquin did with wine. A Canadian from Ontario, Paquin went to Japan for his graduate studies, then eventually started his business. Today, he sells all types of wine from across Canada to Japanese customers.
Paquin entered the wine market in Tokyo, instead of, say, Paris, because he knew he wouldn’t have much competition. This would allow him to basically monopolize the Canadian wine market in Japan.
Over the past decade, Asian countries have shown great interest in Canadian wine, especially from the Okanagan. I think Paquin has been so successful because of his decision to establish himself in a new market in lieu of joining an existing one. Had he gone to Paris, he would have had to compete with prevailing wineries and large companies. As an emerging businessman, entering the exponentially growing wine market that wasn’t supplied was the key to Jamie Paquin’s success.
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