Just the name of this blog had me thinking. What is duct tape marketing?
Duct tape marketing is like duct taping a broken window together – it is a cheaper alternative to the real thing; in this case, a new window. This blogs site is directed to small business owners who have limited budgets for marketing.
One of the marketing strategies on the site emphasizes the use of social media. The site offers that because many people spent hours monthly on, say, Facebook, social media is the way to go to promote one’s company – and it’s free. I agree with this. Although I don’t have Facebook, I know the social media site is gradually becoming notorious for, not just paid ads on the side screens, but for small business pages where users can ‘like’ the page. These pages have absolutely no costs associated with them, and businesses can reach many potential customers. Go Duct Tape Marketing!
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