Blog #2 – Consumers of This Generation

 

iPhone 6

iPhone 6 & iPhone 6 Plus

 

This article is the perfect example of consumers of this generation.

Apple started accepting pre-orders for its new iPhones, the iPhone 6 and iPhone 6 Plus, last week. Already, thousands of orders have been sent – so many that Apple is having difficulty keeping up with the demand. Apple reported having the most pre-orders ever the night ordering opened up.

Now, what are the differences between the iPhone 6 and the last one? It has a larger screen, a better camera and a longer battery life. But by how much has each of these features improved?

People in my generation are easily subjective to marketing. I think my generation is the consumption age.  Most people always want the latest and greatest toy. And that’s why Apple had record-breaking pre-orders for the iPhone 6. It seems we are never content with what we have, we always want more! We fall into marketers trap; we think we need a new product and, subsequently, go and buy a new product. Someone may buy a new iPhone although his or her current one works perfectly fine. Then, what will that someone do with their old iPhone? They will probably throw it into the garbage where it will join the other ‘old’ iPhones in the landfill.

 

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