Blogging is becoming an increasingly popular tool for marketers to broadcast messages, videos, ideas, tools, and even make money. After reading other blogs from my E-Marketing class from school, I thought to myself what makes a blog successful or what draws traffic to certain blogs. I found an article published on February 13, 2012 that outlined 7 E-Marketing tips to be a good blogger. After reading the article and watching a YouTube video about successful blogging, I have tried to shorten and elaborate on these tips with my own input.

1. Care about what you blog– Passion for a topic can be easily extracted from good writing. If you care about a topic, chances are your post will reveal that.
2. Be concise yet descriptive– you don’t want to loose the reader in extremely long text, however you want to say enough to engage the reader and potentially seek additional information about a certain area. Readers enjoy reading the point of the blog at first glance. If an article is too long, perhaps you can make it into 2 posts.
3. Be analytical– this refers to an analysis of your blogging topic. Readers like your own opinion because it promotes outside of the box thinking and provides avenues for further analysis.
4. Stay focused– this refers back to tip #2 about being concise. No one can be an expert in every aspect, so stay focused on the main subject you are blogging about.
5. Stay up to date– whatever you’re blogging about; it’s very important that you are up to date on the latest news on the area of focus in order to add value to your posts.
6. Be persistent– I think this is one of the key success factors of a good blog because it gives your readers a reason to keep reading and shows personal interest. Many people start blogs but very few actually continue blogging.