An article published on an E-Commerce news website via The Wall Street Journal indicates that Google may be on its way to further improving the way people search on Google’s search engine. This new process which is still speculation form technology analysts from Wall Street banks say that this new methodology could significantly alter the way consumers search on the Internet, and how companies expect to see their ads displayed on Google. The proposed new methodology is a process that doesn’t just take the inputted term as recognizing keywords but rather takes into account the meaning of the search term. At then end of the day the search page will not just be a link but also facts about the related term.

Despite news being taken in various directions, there is likely something new underway at Google. One theory states that Google’s motivation to improve search has come because the rise of mobile use and its related poor user experience. Right now it might be Apple’s Siri that is Google’s biggest threat in terms of artificial intelligence.

However, Amit Singhal senior VP and Google fellow states that this is still speculation at this point and the company is taking baby steps and inviting readers to stay tuned for updates. It will be exciting to see what Google does next to stay on top in this fiercely competitive technology space.

Link: Search Overhaul