The youtube video link below, “The Social Media Revolution 2012” broadcasts the success of the Internet and specifically social media sites in generating user traffic. It poses the question whether Social Media is a fad or the biggest shift since the industrial revolution. Some interesting statistics from this short video include:

• 80% of companies use social media for recruitment.
• Ashton Kutcher and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, and Panama.
• Facebook tops Google for weekly traffic in the US.
• Facebook attracted 200 million users in less than a year
• If Facebook where a country it would be the third largest country in the world

Social media is increasingly becoming more popular in the business community with regards to online marketing efforts. The enormous network size provides an incredible platform for business owners to target specific markets. However, Social media doesn’t directly generate cash for businesses, but it enhances a company’s online presence to help build relationships, create awareness, connect with users, and increase consumer interactivity to stimulate growth.

<iframe width=”640″ height=”360″ src=”https://www.youtube.com/embed/0eUeL3n7fDs” frameborder=”0″ allowfullscreen></iframe>

The Social Media Revolution 2012