Mashable Shop: The New Native Ad
On November 25th, Mashable announced that it will be opening up a new e-commerce store, “Mashable Shop” to sell branded…
How Justin Bieber Used Friendship to Market his New Album
This past week, Justin Bieber released his new album, “Purpose” and recently broke the streaming record on Spotify. Before he…
Star Wars VII – Key Takeaways from its Marketing Strategy
With its new movie, The Force Awakens, set the release on December 18, Disney has done everything it can to…
OnePlus: Why Its Good to Be Exclusive
A little over a year ago, a little startup company named “OnePlus” broke into the crowded mobile device market by…
Virtual to Brick: The Transfer of E-Commerce to the Real World.
Shopping used to be simple. Go to a store, look at products, and buy the ones you want. Now, with…
Snapchat Discover: The New Digital Ad
Earlier in the year, Snapchat released a few new brands to its “Discover” function–including Buzzfeed, Refinery29 and Tastemade–that each cater…
YouTube Red: What Does it Mean?
Since its creation 15 years ago, YouTube has become the top media platform for video streaming. From common users to…
The Advertising Implications of Internet of Things
In recent years, technology has made immense advances and, as a result, the digital landscape has constantly been changing. The…
Inbound Marketing: The Advertiser’s Sniper Rifle
For decades, advertisers thought billboards, TV commercials, and banner ads were the best way to reach customers. As a result of…
What is “Bootstrap?”
Remember when you could make your own website on platforms like Geocities? Good times. The expansive art of web design…