The tablet market has one obvious dominating product, Apple’s Ipad. However, by summer of 2012, they will have a new competitor; Nokia will be releasing a new tablet running Windows 8 operating system, which is yet to be released. It is to early to predict whether or not this yet to be named tablet will be a strong competitor to the Ipad, however it is safe to say that Nokia has the potential to create a great product.
Partnering up with Microsoft is a great idea for Nokia; not only does it provide Nokia with the ability to use a powerful and innovative operating systen, but it also allows them to attract the consumers loyal to Microsoft.
Nokia’s main concerns should be the differentiation of the product and their marketing strategy. They should build a unique product in an innovative way to compete with large success of the Ipad, operating in a way that the Ipad wont be able to.
The only problem with this release is the delay. The Ipad was release mid 2010. This gives the Ipad a 2 year lead in the market. Nevertheless, Nokia entering this market will influence the competition for the best tablet.
Apple vs Windows 8