MoekoURAWA

Abercrombie’s CEO quits the company!? An article on Huffington Post immediately lead me to think back to the research paper I worked on during my IB Diploma. The topic I explored was “To what extent do Abercrombie and Fitch’s product and promotional strategies reflect a socially responsible firm?” and elaborated on recommendations for improving A&F’s relationship with their stakeholders. (read here) A&F’s marketing and management […]