MoekoURAWA

Getting “high” on Love? – Read the article here

(source: http://www.torontosun.com) www.420singles.net is totally new platform for the pot smokers to find love

Summary: There is a new market opportunity in the online dating industry. 420singles.net is one of many unique dating platform catering to a niche yet persistent market segment – the marijuana users. These “cannabis-friendly” dating websites helps marijuana users to find love online by avoiding the discrimination and uncomfortable conversations faced when introducing themselves as “pot smokers”.From medical-marijuana patients to casual smokers and even the business professionals, these online dating sites connect single “high” lover seeker with a potential spouse that is also accepting of their lifestyle. This market turns many potential inventor’s heads as it hint a significant business opportunity; despite the recent launch of the website, the site has reached almost 23,000 subscribers and are forecasted to continue growing as legal pot are expected to reach $10 billion by 2018.

My thoughts: I too believe that there are huge business opportunity for businesses like 420singles.net, especially in this world with prevalence of social media and the popularity of online dating in all age group. There is huge scope as more and more countries and states are legalising the use of marijuana and increasing number of people are becoming “open” about their use of marijuana – increases more opportunity for expanding customer base. Moreover, the niche market targeted by 420singles.net (and related businesses) is relatively untouched within the online dating industry, thus they can gained first-mover advantage of attracting loyal customer base and increase market share, since most marijuana users are devoted in their particular lifestyle knowing that the demand for marijuana is a price inelastic and current marijuana users are likely to be users for life. I deem that the market competition is fairly low as well. I perceive this as not only a business opportunity, but also an opportunity to change the social prejudice against the marijuana smokers.

Work cited
Papenfuss, Mary. “Stoners Get High on Love with Marijuana Dating Sites.” Reuters. Thomson Reuters, 18 Mar. 2014. Web. 24 Sept. 2014.

NOTE: I personally do not consume any form of psychoactive drug.