The Gluten-Free Fad: SWOT, Differentiating & Market research

Gluten-free products are popular these days. This Economist article talks about how the change in the consumer awareness and preference towards gluten-free product has affected the food industry as a whole. Even though only around 1% of the world population is medically diagnosed with coeliac disease, a sizeable proportion of people believe that gluten-free is […]