After the lecture on “Brand Positioning & Value Propositions”, I stumbled upon this article. While everybody knows that McDonalds is at the top of the food chain in terms of the fast food industry, one must wonder what it would take to overthrow the golden arch. While subway prides itself on being the healthier fast food alternative, there isn’t much to differentiate Burger King, Wendy’s, A&W etc. Until now?
Introducing a concept that even McDonald has yet to evaluate is Burger King’s new product, “Satisfries”. Introducing a healthier alternative to the world’s favorite finger food, Burger King’s new “Satisfries” are designed to “absorb less oil, reducing fat by 40 percent and calories by 30 percent over McDonald’s fries”. While Burger King has already tried to take a competitive edge to McDonalds by having a variety of types of French fries, this new low calorie option could be just the thing to push Burger King closer to it’s competitive counterpart.
I think the concept is brilliant. Low calorie French fries are the fast-food lovers dream, and could even broaden Burger King’s consumer range by attracting more people who may be wary of fast food in the first place. Is it enough to take on McDonalds? Surely, America’s favorite fast food chain won’t be too far behind on the low calorie concept…
It’s only a matter of time.