{"id":4899,"date":"2017-06-07T00:02:49","date_gmt":"2017-06-07T07:02:49","guid":{"rendered":"https:\/\/blogs.ubc.ca\/mongolia\/?p=4899"},"modified":"2017-06-07T01:33:36","modified_gmt":"2017-06-07T08:33:36","slug":"early-campaign-socialmedia-deel","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/mongolia\/2017\/early-campaign-socialmedia-deel\/","title":{"rendered":"Initial Campaign Impressions"},"content":{"rendered":"

By Julian Dierkes<\/em><\/p>\n

After a first full day of campaigning, here are some very quick, superficial impressions of the presidential election campaign.<\/p>\n

These are based largely on Twitter and some emailing, as I am about to get on a plane headed for Ulaanbaatar, to see more of the campaign live in Mongolia.<\/p>\n

Social Media<\/h2>\n

I was astonished especially in the 2016 parliamentary election<\/a>, how little strategic use of social media candidates seemed to be making. Yes, there was some campaigning, but it was fairly unimaginative and basically used social media as a broadcast medium for official campaign messages, but less to engage voters directly.<\/p>\n

Caveat: I myself mainly focus on Twitter and recognize that Facebook is in even greater use in Mongolia. Given algorithmic bubbles and all, I might simply be missing a lot of traffic and strategic campaigning.<\/p>\n

So, will this change in this election? Will we see a more strategic use of social media?<\/p>\n

Hashtags are generally not used much in Mongolia so far, but the MPP\/Enkhbold campaign does seem to be rolling out hashtags that are also used by supporters.<\/p>\n

Examples:<\/p>\n

\n

\u0414\u043e\u0440\u043d\u043e\u0434 \u0430\u0439\u043c\u0433\u0438\u0439\u043d \u0437\u043e\u043d \u043e\u043b\u043e\u043d\u0442\u043e\u0439\u0433\u043e\u043e \u0445\u0430\u043b\u0443\u0443\u043d \u0434\u043e\u0442\u043d\u043e \u0443\u0443\u043b\u0437\u0430\u043b\u0442 \u0445\u0438\u0439\u043b\u044d\u044d.
\n“\u041c\u043e\u043d\u0433\u043e\u043b \u0442\u04e9\u0440-\u041c\u043e\u043d\u0433\u043e\u043b \u0433\u044d\u0440” \u043c\u04e9\u0440\u0438\u0439\u043d \u0445\u04e9\u0442\u04e9\u043b\u0431\u04e9\u0440\u04e9\u04e9 \u0442\u0430\u043d\u0438\u043b\u0446\u0443\u0443\u043b\u043b\u0430\u0430. #\u042d\u0432\u0442\u044d\u0439\u041c\u043e\u043d\u0433\u043e\u043b\u042f\u043b\u043d\u0430<\/a> pic.twitter.com\/GQFQhIhcIk<\/a><\/p>\n

\u2014 \u041c\u0438\u0435\u044d\u0433\u043e\u043c\u0431\u044b\u043d \u042d\u043d\u0445\u0431\u043e\u043b\u0434 (@MEnkhbold) June 6, 2017<\/a><\/p><\/blockquote>\n