The widely loved internet television service, Netflix, recently announced an entirely new browsing experiences for its users. The company upgraded their interface with “better images and more integrated program information”, helping it become more like the guide channel in regular TV programming (Watercutter, 2013). Vice President of product innovation, Chris Jaffe, commented saying, “We want to think about ‘What is the future of television? Where is the future of television in an on-demand world?'” (Watercutter, 2013). Jaffe was referring to what Netflix is calling a new “TV experience” that took a year and a half for the company to develop. The new design allows users to view an entire synopsis of any of their programs, which Emmys/Oscars/etc. a show or movie has previously won, connect with friends over Facebook, and a various other features. Moreover, the company’s original programs are quite successful as well, which is a sign of how Netflix will look moving forward. The internet TV network currently has “40 million users watching a billion hours of movies and television shows per month”, thereby surpassing HBO (Watercutter, 2013). The recent upgrade to the service makes for a more attractive interface, and is much easier to navigate through compared to standard channel guides. As a dedicated Netflix user, I hope that the company’s future remains promising.
Below is a promotional video made by Netflix regarding their upgraded interface.
