Ambush Marketing: the good, the bad and the ugly
Posted in Business, Comm 296: Intro to Marketing on Oct 10th, 2011 No Comments »
RE: https://blogs.ubc.ca/hishamismail/2011/10/10/36-orange-mini-dresses/ Ambush marketing. It comes up a lot, but what is it really? I never fully understood the real meaning behind this concept, which is why I thought it would be interesting to talk about Hish’s blog about Ambush Marketing. Ambush Marketing is defined as a marketing strategy in where companies associate themselves through […]